As one who is bit hesitant to change, rebranding is a difficult concept for me to accept. But change is important, as my mom likes to say: “Getting older is better than the alternative!”
As an intern with the growing and recently rebranded marketing firm, Bluewater Inc., I’ve been able to see correlations between Bluewater’s changes and the changes Ad Club has undergone and is still undergoing. Similar to Bluewater, I feel like Ad Club has been on a bit of a rebranding journey.
The suggestion to take a company, or club in a new direction is easy, but through my time with Bluewater, I now understand that the execution is not so simple. Where do you even begin? Attempting to maneuver an established company or group to new territory is daunting. It’s definitely a risk. But it can be a risk that more than pays off. Just look at one of these 10 Most Successful Rebranding Campaigns!
So how did Bluewater (and how can Ad Club) make changes successfully?
Don’t let change scare you
Be ready, willing and able to let go of the old and embrace the new.
Have a goal
Know where you want to go and make it a mission; become the James Bond of the revamp world
Invite others on the rebranding journey
Whether it be a Launch Party (like Bluewater) to celebrate the transition or a Logo Redesign competition (like Ad Club à submit your design ideas to info@umnadclub.com!) bringing others onboard enhances awareness and investment in the change.
Having tripled its members from when I first joined Ad Club in 2010 to its commitment to new ideas and events (Prepare yourselves for Chicago round 2!), I have no doubts that Ad Club will only continue to grow and successfully make the necessary changes.
Make sure you check out our first meeting to see what Ad Club is up to now!
Guest Exec Board Blogger: Kendra Komejan
Posted by Admin in Uncategorized
As one who is bit hesitant to change, rebranding is a difficult concept for me to accept. But change is important, as my mom likes to say: “Getting older is better than the alternative!”
As an intern with the growing and recently rebranded marketing firm, Bluewater Inc., I’ve been able to see correlations between Bluewater’s changes and the changes Ad Club has undergone and is still undergoing. Similar to Bluewater, I feel like Ad Club has been on a bit of a rebranding journey.
The suggestion to take a company, or club in a new direction is easy, but through my time with Bluewater, I now understand that the execution is not so simple. Where do you even begin? Attempting to maneuver an established company or group to new territory is daunting. It’s definitely a risk. But it can be a risk that more than pays off. Just look at one of these 10 Most Successful Rebranding Campaigns!
So how did Bluewater (and how can Ad Club) make changes successfully?
Having tripled its members from when I first joined Ad Club in 2010 to its commitment to new ideas and events (Prepare yourselves for Chicago round 2!), I have no doubts that Ad Club will only continue to grow and successfully make the necessary changes.
Make sure you check out our first meeting to see what Ad Club is up to now!
Written by: Kendra Komejan
kendra@umnadclub.com